B2B copywriting is all about balance.
Business people are busy. They need to know facts, features and benefits, quickly and clearly.
But they're also people. People with problems, hopes and dreams that your product could help with.
We’ll give your B2B copy the right mix of fact and feeling to generate interest and cultivate desire.
Call us today to talk about what we can do for you.
We specialise in helping B2B firms clarify their value proposition and condense it into clear, concise messages.
We’ve helped startups take a new service to market, and we’ve also helped established players reposition themselves or redevelop their brand messages.
We can pinpoint the essence of what makes your service special and articulate it across digital media, printed collateral and advertising, maintaining readability, accuracy and the right tone of voice.
- Corporate websites
- Taglines and slogans
- Brand values and tone of voice
- Product descriptions
- White papers, articles and blogs
'Tom Albrighton at ABC provided excellent and prompt service editing the copy to have the right tone we expected...
'The end-to-end collaboration was simply brilliant.'
Shawkat Ali, Maple Risk Practitioners Ltd
'Tom has written some excellent marketing copy for The Accidental Salesman.
'He not only has a great way with words but he also understands how to make things compelling.'
Richard White, The Accidental Salesman
