Exaggeration is the default mode of expression for a lot of copywriting. Is there a better way?
SOPA threatens to curtail our digital freedoms. But are those freedoms really worth having anyway?
How inconsistent tone of voice on a hotel menu gives the wrong impression.
A guest post by Paul Saxton in support of East Anglian Children’s Hospices.
On the copywriting and branding opportunities presented by a multilingual culture.
Why I wouldn’t have chosen ‘What a Wonderful World’ for David Attenborough to recite.
On the impossibility of true engagement.
An infographic about infographics. (Not a serious one.)
How to turn promises into compromises.
Categories
- Branding
- Copywriting
- Copywriting reviews
- Freelancing
- Fun
- Persuasion
- Plain English Patrol
- Popular
- Recent copywriting projects
- SEO
- Social media
- Tone of voice
- Uncategorised
Months
