Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.
Content spinning is the practice of reworking online articles to create variants of the same content that search engines see as unique. This article explains how to do it.
The comma may seem insignificant, but its presence or absence can transform the meaning of a sentence.
Clients’ behaviour gets a lot of bad press from freelances and service providers generally. But before we rush to judgement, we should walk a mile in the client’s shoes.
The expertise of Don Draper in Mad Men shows us that making a sale is about appealing to customers through the most powerful emotional hooks – love and security as opposed to independence, creativity or popularity.
Ten top tips to help you create a winning list of top social-media tips.
A brief summary of the copyright position for UK copywriters.
Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.
Most service providers are obliged to give some unpaid consultancy to their prospective clients, usually in a proposal, in order to close a sale. But how far should you go in sharing your valuable knowledge for free?
Ten marketing partygoers you don’t want to meet – or to become.