Comments on: The best copywriting focuses on your customer, not your company http://www.abccopywriting.com/blog/2009/07/19/focus-copywriting-on-customer/ Advice and reflections from a freelance copywriter Wed, 08 Feb 2012 17:12:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Company taglines | How to write a company tagline | ABC Copywriting blog http://www.abccopywriting.com/blog/2009/07/19/focus-copywriting-on-customer/comment-page-1/#comment-808 Company taglines | How to write a company tagline | ABC Copywriting blog Mon, 12 Apr 2010 07:28:40 +0000 http://www.abccopywriting.com/blog/?p=21#comment-808 [...] corporate chest-beating (Exxon’s above being an egocentric boast par excellence). And because the best copywriting focuses on the customer, not the company, that’s probably best avoided. You want your tagline to leave at least some space for your [...] [...] corporate chest-beating (Exxon’s above being an egocentric boast par excellence). And because the best copywriting focuses on the customer, not the company, that’s probably best avoided. You want your tagline to leave at least some space for your [...]

]]> By: nick mcclagish http://www.abccopywriting.com/blog/2009/07/19/focus-copywriting-on-customer/comment-page-1/#comment-4 nick mcclagish Wed, 22 Jul 2009 19:55:31 +0000 http://www.abccopywriting.com/blog/?p=21#comment-4 I totally agree Tom, content needs to be well writen and have a clear and focused mesage across your whole site. With all the new content going live on websites every day, you have to ensure that when (and if) people find your site, that you fully engage with them or you stand no chance of making a sale. An example would be a supermarket putting out of date or unpopular products by the main enterence for people to see from outside. What message would that sent to its customers about its store and products? You have about 8 seconds to engage with new users who find your site, so you need make every one of them count. If it boring or off topic, would you read on? I know I don't. I totally agree Tom, content needs to be well writen and have a clear and focused mesage across your whole site. With all the new content going live on websites every day, you have to ensure that when (and if) people find your site, that you fully engage with them or you stand no chance of making a sale.

An example would be a supermarket putting out of date or unpopular products by the main enterence for people to see from outside. What message would that sent to its customers about its store and products?

You have about 8 seconds to engage with new users who find your site, so you need make every one of them count. If it boring or off topic, would you read on? I know I don’t.

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