Comments on: In praise of simple copywriting http://www.abccopywriting.com/blog/2009/07/31/in-praise-of-simple-copywriting/ Advice and reflections from a freelance copywriter Wed, 08 Feb 2012 17:12:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Clare Lynch http://www.abccopywriting.com/blog/2009/07/31/in-praise-of-simple-copywriting/comment-page-1/#comment-8 Clare Lynch Sat, 01 Aug 2009 12:56:47 +0000 http://www.abccopywriting.com/blog/?p=107#comment-8 Why didn't they go for something like: Delivering excellence in driving or A passion for driving excellence It's what everyone else does - why break with tradition? Why didn’t they go for something like:

Delivering excellence in driving

or

A passion for driving excellence

It’s what everyone else does – why break with tradition?

]]> By: In praise of simple copywriting | Legitimate Business Opportunity http://www.abccopywriting.com/blog/2009/07/31/in-praise-of-simple-copywriting/comment-page-1/#comment-6 In praise of simple copywriting | Legitimate Business Opportunity Fri, 31 Jul 2009 15:02:29 +0000 http://www.abccopywriting.com/blog/?p=107#comment-6 [...] Here is the original:  In praise of simple copywriting [...] [...] Here is the original:  In praise of simple copywriting [...]

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