Comments on: Let’s be honest

By: Companies should be themselves in social media | Online tone of voice | ABC Copywriting blog

Mon, 26 Apr 2010 09:44:39 +0000

[...] while ago, I blogged on the topic of honesty in marketing: the idea that by promoting a message that accurately reflects what the organisation is really [...]

By: Company taglines | How to write a company tagline | ABC Copywriting blog

Mon, 12 Apr 2010 07:28:55 +0000

[...] many cases, they’d be better off admitting their limits and turning them into selling points (see Let’s be [...]

By: Great post r.e. ‘Weasel Words’ « Copychameleon

Great post r.e. ‘Weasel Words’ « Copychameleon — Tue, 09 Feb 2010 23:42:30 +0000

[...] should you do it? I’ve already made clear my own views on honesty in marketing. But needs must when the devil dances. Whether you use these techniques is up to [...]

By: Weasel words | Using weasel words to bend the truth | ABC Copywriting blog

Mon, 25 Jan 2010 10:27:09 +0000

[...] should you do it? I’ve already made clear my own views on honesty in marketing. But needs must when the devil dances. Whether you use these techniques is up to [...]

By: Mr. Huddle: The Easiest Way To Keep Up With Your Communities

Mr. Huddle: The Easiest Way To Keep Up With Your Communities — Wed, 18 Nov 2009 04:59:41 +0000

[...] as the power exerted over the minds and behavior of others. Here are 11 way… 2 Likes Let’s be honest 2 Likes Welcome to Fight Club – Available only on Blu-ray disc 11/17 If you [...]

By: Tweets that mention Let’s be honest -- Topsy.com

Tweets that mention Let’s be honest -- Topsy.com — Fri, 13 Nov 2009 14:58:03 +0000

[...] This post was mentioned on Twitter by Paul Mackenzie Ross and Tom Albrighton, Tom Albrighton. Tom Albrighton said: RT @tweetmeme Let’s be honest http://bit.ly/1sCbZ8 [...]

By: Paul Mackenzie Ross

Paul Mackenzie Ross — Fri, 13 Nov 2009 10:28:52 +0000

Well said, Tom.

By being honest the real character of a business shines through and can allow them to connect with the like-minded customers.

As an example the web/IT industry is awash with stressfully tight deadlines and, so many times, those deadlines are overrun. By promoting design businesses as being “laid back” I’ve seen them reach out and appeal to some very cool customers. The more relaxed attitude has allowed work to be completed in less stressful timescales and everyone has gone home on time, chilled-out and with smiles on their faces.

By: lemondrizzle

lemondrizzle — Fri, 13 Nov 2009 09:50:40 +0000

You make a good point, but I sometimes wonder if people EXPECT companies to overstate their claims, and if they don’t they wonder what’s wrong. Or maybe it would be a refreshing change to just tell the truth.

I often write press releases and think ‘these claims are filler. All a journalist wants is the story’. But most businesses are too scared to take that approach.