Comments on: SEO: Play to win http://www.abccopywriting.com/blog/2009/12/14/seo-play-to-win/ Advice and reflections from a freelance copywriter Wed, 08 Feb 2012 17:12:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lorraine http://www.abccopywriting.com/blog/2009/12/14/seo-play-to-win/comment-page-1/#comment-180 Lorraine Mon, 14 Dec 2009 21:22:24 +0000 http://www.abccopywriting.com/blog/?p=399#comment-180 Your post points to that old conundrum, SEO ranking versus conversion rates: What's so great about driving traffic to a landing page if copy/offer/brand fails to engage and convert? Ultimately the "sales funnel" stretches far beyond copy, to word-of-mouth, value, consistent branding and excellent customer service. It ain't a one-trick pony. Great post--especially final note on ultimate priority: our families, not egos! Your post points to that old conundrum, SEO ranking versus conversion rates: What’s so great about driving traffic to a landing page if copy/offer/brand fails to engage and convert?

Ultimately the “sales funnel” stretches far beyond copy, to word-of-mouth, value, consistent branding and excellent customer service. It ain’t a one-trick pony.

Great post–especially final note on ultimate priority: our families, not egos!

]]> By: uberVU - social comments http://www.abccopywriting.com/blog/2009/12/14/seo-play-to-win/comment-page-1/#comment-179 uberVU - social comments Mon, 14 Dec 2009 19:12:34 +0000 http://www.abccopywriting.com/blog/?p=399#comment-179 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by ABC_Copywriting: New blog post: play #seo to win http://tinyurl.com/y9a42ox... Social comments and analytics for this post…

This post was mentioned on Twitter by ABC_Copywriting: New blog post: play #seo to win http://tinyurl.com/y9a42ox...

]]> By: n01d34 http://www.abccopywriting.com/blog/2009/12/14/seo-play-to-win/comment-page-1/#comment-178 n01d34 Mon, 14 Dec 2009 14:59:37 +0000 http://www.abccopywriting.com/blog/?p=399#comment-178 Yeah, agreeing with Ben's comment that sometimes SEO is a loooong game. Clients are often blinded by their desire to be highly-ranked for a particular term and ignore much more-important business objectives. Yeah, agreeing with Ben’s comment that sometimes SEO is a loooong game. Clients are often blinded by their desire to be highly-ranked for a particular term and ignore much more-important business objectives.

]]> By: Ben Locker http://www.abccopywriting.com/blog/2009/12/14/seo-play-to-win/comment-page-1/#comment-177 Ben Locker Mon, 14 Dec 2009 11:02:48 +0000 http://www.abccopywriting.com/blog/?p=399#comment-177 Spot on. All I would add is that - sometimes - what appears to be marketing/ SEO for its own sake can reap benefits at a later date. For example, you might spend time getting a good Google ranking for a vanity key phrase with little traffic, only to find you win major custom from it six or ten months later. I rather like that aspect of SEO. Spot on. All I would add is that – sometimes – what appears to be marketing/ SEO for its own sake can reap benefits at a later date. For example, you might spend time getting a good Google ranking for a vanity key phrase with little traffic, only to find you win major custom from it six or ten months later.

I rather like that aspect of SEO.

]]> By: Tweets that mention SEO: Play to win -- Topsy.com http://www.abccopywriting.com/blog/2009/12/14/seo-play-to-win/comment-page-1/#comment-176 Tweets that mention SEO: Play to win -- Topsy.com Mon, 14 Dec 2009 09:53:38 +0000 http://www.abccopywriting.com/blog/?p=399#comment-176 [...] This post was mentioned on Twitter by Andrew Nattan, Tom Albrighton. Tom Albrighton said: New blog post: play #seo to win http://tinyurl.com/y9a42ox [...] [...] This post was mentioned on Twitter by Andrew Nattan, Tom Albrighton. Tom Albrighton said: New blog post: play #seo to win http://tinyurl.com/y9a42ox [...]

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