Comments on: How to write effective case studies http://www.abccopywriting.com/blog/2010/01/05/case-studies-how-to-write/ Advice and reflections from a freelance copywriter Sat, 31 Jul 2010 05:18:49 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: Brett Pringle http://www.abccopywriting.com/blog/2010/01/05/case-studies-how-to-write/comment-page-1/#comment-670 Brett Pringle Wed, 24 Mar 2010 15:12:05 +0000 http://www.abccopywriting.com/blog/?p=483#comment-670 I must admit, i always tend to struggle drafting up case studies. I find myself slipping into the detail, getting technical and explaining way too much. When in fact at the end of the day a round up is all that's needed. Great to have a reference to refer to back to, actually for next week ;) .-= Brett Pringle´s last blog ..<a href="http://twitter.com/brettpringle/statuses/10978484179" rel="nofollow">brettpringle: Five characteristics of a classic cult film http://bit.ly/bkhsap - Quite enjoyed The Big Lebowski actually :)</a> =-. I must admit, i always tend to struggle drafting up case studies. I find myself slipping into the detail, getting technical and explaining way too much. When in fact at the end of the day a round up is all that’s needed.

Great to have a reference to refer to back to, actually for next week ;)
Brett Pringle´s last blog ..brettpringle: Five characteristics of a classic cult film http://bit.ly/bkhsap – Quite enjoyed The Big Lebowski actually :) My ComLuv Profile

]]> By: Richard Hollins http://www.abccopywriting.com/blog/2010/01/05/case-studies-how-to-write/comment-page-1/#comment-316 Richard Hollins Tue, 05 Jan 2010 15:57:18 +0000 http://www.abccopywriting.com/blog/?p=483#comment-316 An excellent summary. Lots of case studies fail because they describe what was done, rather than why, and forget to explain the results and benefits. I think you've captured the essence of what's needed really well. An excellent summary. Lots of case studies fail because they describe what was done, rather than why, and forget to explain the results and benefits. I think you’ve captured the essence of what’s needed really well.

]]> By: Tweets that mention Case studies | Writing effective case studies | How to write a case study | ABC Copywriting blog -- Topsy.com http://www.abccopywriting.com/blog/2010/01/05/case-studies-how-to-write/comment-page-1/#comment-315 Tweets that mention Case studies | Writing effective case studies | How to write a case study | ABC Copywriting blog -- Topsy.com Tue, 05 Jan 2010 15:36:38 +0000 http://www.abccopywriting.com/blog/?p=483#comment-315 [...] This post was mentioned on Twitter by Tom Albrighton, Web Copywriting. Web Copywriting said: RT @ABC_Copywriting New copywriting blog post: How to write effective case studies http://tinyurl.com/writing-case-studies [...] [...] This post was mentioned on Twitter by Tom Albrighton, Web Copywriting. Web Copywriting said: RT @ABC_Copywriting New copywriting blog post: How to write effective case studies http://tinyurl.com/writing-case-studies [...]

]]> By: Ben Locker http://www.abccopywriting.com/blog/2010/01/05/case-studies-how-to-write/comment-page-1/#comment-314 Ben Locker Tue, 05 Jan 2010 14:51:29 +0000 http://www.abccopywriting.com/blog/?p=483#comment-314 This is great advice. Too many case studies fall into the indescribably boring category, largely because they're more about showing off than they are about creating the right impression in the mind of a potential client. I do think juicy crossheads are vital. I also like to add a brief outline of key personnel, dates etc in a box next to the text. This is great advice. Too many case studies fall into the indescribably boring category, largely because they’re more about showing off than they are about creating the right impression in the mind of a potential client.

I do think juicy crossheads are vital. I also like to add a brief outline of key personnel, dates etc in a box next to the text.

]]>