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	<title>Comments on: Persuasive copywriting 4: Authority</title>
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	<link>http://www.abccopywriting.com/blog/2010/01/18/persuasive-copywriting-authority/</link>
	<description>Advice and reflections from a freelance copywriter</description>
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		<title>By: Play on words, play with fire &#124; ABC Copywriting blog</title>
		<link>http://www.abccopywriting.com/blog/2010/01/18/persuasive-copywriting-authority/comment-page-1/#comment-871</link>
		<dc:creator>Play on words, play with fire &#124; ABC Copywriting blog</dc:creator>
		<pubDate>Tue, 20 Apr 2010 08:18:03 +0000</pubDate>
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		<description>[...] strong slogan. If you know who Pixie is, it delivers a straightforward persuasive message based on authority, made memorable by the simple pun on her surname. Crucially, however, you’ll still understand at [...]</description>
		<content:encoded><![CDATA[<p>[...] strong slogan. If you know who Pixie is, it delivers a straightforward persuasive message based on authority, made memorable by the simple pun on her surname. Crucially, however, you’ll still understand at [...]</p>
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		<title>By: Calls to action &#124; Write compelling calls to action &#124; Call to actions &#124; ABC Copywriting blog</title>
		<link>http://www.abccopywriting.com/blog/2010/01/18/persuasive-copywriting-authority/comment-page-1/#comment-631</link>
		<dc:creator>Calls to action &#124; Write compelling calls to action &#124; Call to actions &#124; ABC Copywriting blog</dc:creator>
		<pubDate>Thu, 18 Mar 2010 11:34:46 +0000</pubDate>
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		<description>[...] box from Willow Farm and make sure you have delicious fresh produce ready to eat, every day. (Authority: the opinion of a reputable source supports the [...]</description>
		<content:encoded><![CDATA[<p>[...] box from Willow Farm and make sure you have delicious fresh produce ready to eat, every day. (Authority: the opinion of a reputable source supports the [...]</p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.abccopywriting.com/blog/2010/01/18/persuasive-copywriting-authority/comment-page-1/#comment-360</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Wed, 20 Jan 2010 10:00:28 +0000</pubDate>
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		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by ABC_Copywriting: New blog post: Citing authority for persuasive copywriting http://tinyurl.com/ybstqjs...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by ABC_Copywriting: New blog post: Citing authority for persuasive copywriting <a href="http://tinyurl.com/ybstqjs.." rel="nofollow">http://tinyurl.com/ybstqjs..</a>.</p>
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		<title>By: Ben Locker</title>
		<link>http://www.abccopywriting.com/blog/2010/01/18/persuasive-copywriting-authority/comment-page-1/#comment-352</link>
		<dc:creator>Ben Locker</dc:creator>
		<pubDate>Tue, 19 Jan 2010 09:31:14 +0000</pubDate>
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		<description>Sadly, people still seem to regard industry-sponsored &#039;research&#039; as being authoritative. Yesterday, the papers and social media were full of the nonsense about it being the most miserable day of the year - though, thankfully, it was ably deconstructed by Ben Goldacre: http://www.badscience.net/2006/12/mediaslut-ideas-money-corporatewhore/</description>
		<content:encoded><![CDATA[<p>Sadly, people still seem to regard industry-sponsored &#8216;research&#8217; as being authoritative. Yesterday, the papers and social media were full of the nonsense about it being the most miserable day of the year &#8211; though, thankfully, it was ably deconstructed by Ben Goldacre: <a href="http://www.badscience.net/2006/12/mediaslut-ideas-money-corporatewhore/" rel="nofollow">http://www.badscience.net/2006/12/mediaslut-ideas-money-corporatewhore/</a></p>
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		<title>By: Tweets that mention Authority &#124; Persuasion &#124; Persuasive copywriting &#124; ABC Copywriting blog -- Topsy.com</title>
		<link>http://www.abccopywriting.com/blog/2010/01/18/persuasive-copywriting-authority/comment-page-1/#comment-351</link>
		<dc:creator>Tweets that mention Authority &#124; Persuasion &#124; Persuasive copywriting &#124; ABC Copywriting blog -- Topsy.com</dc:creator>
		<pubDate>Tue, 19 Jan 2010 09:26:07 +0000</pubDate>
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		<description>[...] This post was mentioned on Twitter by Tom Albrighton, bridget busutil. bridget busutil said: Authority &#124; Persuasion &#124; Persuasive copywriting &#124; ABC Copywriting blog: Is the balance of opinion reasonably likel... http://bit.ly/7nK6PS [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Tom Albrighton, bridget busutil. bridget busutil said: Authority | Persuasion | Persuasive copywriting | ABC Copywriting blog: Is the balance of opinion reasonably likel&#8230; <a href="http://bit.ly/7nK6PS" rel="nofollow">http://bit.ly/7nK6PS</a> [...]</p>
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