Comments on: How to use weasel words to bend the truth

By: Weasel words 2 | ABC Copywriting blog

Weasel words 2 | ABC Copywriting blog — Thu, 17 Nov 2011 11:37:32 +0000

[...] var addthis_product = 'wpp-261'; var addthis_config = {"data_track_clickback":false};In my first piece on weasel words, I looked at ways to massage hard facts in order to make them sound bigger or better than they [...]

By: missingglove

missingglove — Thu, 12 Aug 2010 23:30:33 +0000

Effortlessly, mindlessly, guilty! Of every single one.

By: Rowena

Rowena — Thu, 12 Aug 2010 15:26:04 +0000

Ooh, you are evil
.-= Rowena´s last blog ..Bellys gonna get ya =-.

By: Weekly Round Up « by Jargon Writer

Weekly Round Up « by Jargon Writer — Fri, 19 Mar 2010 03:01:24 +0000

[...] How to Use Weasel Words to Bend the Truth – Words aren’t so much about what your write as they are about what the reader reads. Words mean a lot more than their definition, especially in marketing. This is a great piece that breaks down some marketing lingo and clarifies the difference between its definition and it’s connotation. A Great piece. (Tom may be doing a guest post in the near future!). [...]

By: Great post r.e. ‘Weasel Words’ « Copychameleon

Great post r.e. ‘Weasel Words’ « Copychameleon — Tue, 09 Feb 2010 23:42:15 +0000

[...] You can add your comments on this at: http://www.abccopywriting.com/blog/2010/01/25/weasel-words-bend-the-truth/ [...]

By: Most Tweeted Articles by Copywriter Experts

Most Tweeted Articles by Copywriter Experts — Thu, 28 Jan 2010 10:14:20 +0000

[...] Apple – iPad – The best way to experience the web, email, & photos 4 Likes Weasel words | Using weasel words to bend the truth | ABC Copywriting blog Weasel words are used to plant an idea in readers’ minds that is bigger than the actual claim [...]

By: Andrew Knowles

Andrew Knowles — Wed, 27 Jan 2010 14:17:26 +0000

I used to work for a software company which constantly pumped out new products that no one bought.

Part of the problem was that no one wanted to be the first customer. So they added a passing comment in their sales presentations, affirming that there had been a ‘number’ of sales of a particular product. The number was, of course, zero. But it’s a number, nevertheless!

By: Andrew Nattan

Andrew Nattan — Wed, 27 Jan 2010 12:46:11 +0000

Well Tom, this could be one of the best articles I’ve read this week.

I do agree with Howard though. Some times you need to use the weasel words. Especially if you’re lumbered with writing about a product or service that just isn’t that impressive.

By: Howard Smith

Howard Smith — Wed, 27 Jan 2010 12:36:59 +0000

Some of these words are quite legitimate. For example, there is very little alternative to the ‘up to’ claim where the performance of a product depends on how the customer uses it (hands up all those who drive at a constant 56mph and achieve 70mpg). That said, I try to avoid weasel words in B2B writing – and especially in press releases. That way you end up with forceful, unequivocal copy with the emphasis on what IS and a subtle hint of what CAN BE.

By: Tom Albrighton

Tom Albrighton — Wed, 27 Jan 2010 12:19:23 +0000

Leading the customer up the garden path of course!

Thanks for the kind words.