http://www.abccopywriting.com/blog/2010/02/22/metaphors-copywriting/ Advice and reflections from a freelance copywriter Wed, 08 Feb 2012 17:12:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.abccopywriting.com/blog/2010/02/22/metaphors-copywriting/comment-page-1/#comment-6416 Copywriting with The Beatles | ABC Copywriting blog Thu, 11 Aug 2011 10:23:19 +0000 http://www.abccopywriting.com/blog/?p=604#comment-6416 [...] to the reader’s attention more powerfully than a literal ‘sales pitch’ ever could. But vivid metaphors can figure in any type of writing, as long as they serve to clarify the meaning as well as they did [...] [...] to the reader’s attention more powerfully than a literal ‘sales pitch’ ever could. But vivid metaphors can figure in any type of writing, as long as they serve to clarify the meaning as well as they did [...]

]]> http://www.abccopywriting.com/blog/2010/02/22/metaphors-copywriting/comment-page-1/#comment-5273 Mary-Jane Tue, 25 Jan 2011 13:32:03 +0000 http://www.abccopywriting.com/blog/?p=604#comment-5273 Perhaps it would also be possible to change the umbrella metaphor to make it work better: 'Would you keep using a broken umbrella?' Your current insurance policy might actually be full of holes... Perhaps it would also be possible to change the umbrella metaphor to make it work better:
‘Would you keep using a broken umbrella?’ Your current insurance policy might actually be full of holes…

]]> http://www.abccopywriting.com/blog/2010/02/22/metaphors-copywriting/comment-page-1/#comment-731 Weekly Link Round Up « by Jargon Writer Thu, 01 Apr 2010 01:28:56 +0000 http://www.abccopywriting.com/blog/?p=604#comment-731 [...] How to Use Metaphors in Copywriting – Tom, who was recently kind enough to guest post for y’all, here on my humble blog, explains the difference between Liquid Engineering and a Leaky Umbrella – by which I mean a good metaphor and one that fails miserably. In his post he explains the difference between these two metaphors and why one works and the other … if full of holes (yeah, I did it, I went there, I was pun-ny). [...] [...] How to Use Metaphors in Copywriting – Tom, who was recently kind enough to guest post for y’all, here on my humble blog, explains the difference between Liquid Engineering and a Leaky Umbrella – by which I mean a good metaphor and one that fails miserably. In his post he explains the difference between these two metaphors and why one works and the other … if full of holes (yeah, I did it, I went there, I was pun-ny). [...]

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