Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.

What would life be like if we did everything that Twitter says?

Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?

Gordon Ramsay and Pixie Lott are appearing in a major outdoor advertising campaign to promote milk. But the copy used highlights the dangers of using obscure word-play when you’re trying to reach readers.

The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.

Has it become too easy to post negative reviews of companies online?

If we accept that ‘the meaning of a communication is the response that you get’, we must also accept that racism is in the mind of the listener, not the intention of the speaker

Copywriting is the optimum use of language to promote or persuade.

Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.

Although we know that some stimulants aid creativity, we avoid them – and many more innocuous things too – in the workplace.