SEO

Posts on search engine optimisation (SEO), SEO copywriting, PPC, optimising the online user journey and website promotion.

Why it’s not a good idea to hunt for the big fish…

Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.

A five-minute guide to the essentials of SEO.

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?

A response to Nublue’s survey of copywriting resources, including a reassessment of the quality of the articles produced for it.

Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.

Brand bidding is the practice of running PPC (AdWords) ads to appear when a competitor’s brand is searched for. This article explains why it’s a problem for brand owners, and what they can do in response.

Content spinning is the practice of reworking online articles to create variants of the same content that search engines see as unique. This article explains how to do it.