Social media

Posts on social media, with a particular focus on generating content for social-media channels.

Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.

How an offhand gag about Hosni Mubarak became an international Twitter sensation.

This is a grumpy contrarian blog post about some aspect of marketing or advertising.

It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?

Everyone’s on Twitter now. But what do the late adopters really think about it?

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?

The Gap logo saga illustrates some of the worst delusions held by marketers about social media.

Ten top tips to help you create a winning list of top social-media tips.