Gordon Ramsay and Pixie Lott are appearing in a major outdoor advertising campaign to promote milk. But the copy used highlights the dangers of using obscure word-play when you’re trying to reach readers.
Archive for the ‘Word choice’ Category
The bigger the text, the harder it is to spot the mistake – as this online banner from Barclays Bank proves.
On the difference between ‘less’ and ‘fewer’.
As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.
One-person enterprises must decide whether to position themselves as people or companies, and whether to say ‘I’ or ‘we’ about themselves.
Your handy guide to the 20 most commonly used B2B copywriting clichés, from ’solution’ to ‘leverage’.
Are rules made to be broken? When it comes to grammar, some are, and some aren’t.
Often, the best copywriting ideas are the simplest. But it takes courage to use them
On the difference between ‘that’ and ‘which’.