Copywriting

Copywriting tips and techniques.

The story of a book cover The story of a book cover

What happened when I tried to imagine a writing book without pencils on the cover.

Are copywriters liars? Are copywriters liars?

Are copywriters really paid to lie?

The mistake is the message The mistake is the message

Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?

Will a machine replace me? Will a machine replace me?

For the moment, AI can’t touch a human writer. But could that change?

Why you need an older copywriter Why you need an older copywriter

By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.