Copywriting

Copywriting tips and techniques.

Why you need an older copywriter Why you need an older copywriter

By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.

Why copywriting is undervalued Why copywriting is undervalued

Is copywriting seen as less valuable than design? And what can copywriters do about it?

Thirteen devilishly persuasive copywriting techniques Thirteen devilishly persuasive copywriting techniques

Forget the engagement and bring the manipulation with these thirteen killer techniques.

Butlin’s copywriting review Butlin’s copywriting review

A copywriting tour round the holiday park at Butlin’s Skegness.

Say what you’re selling Say what you’re selling

If you want to close a sale, first explain what you’re actually selling.

The danger of simple ideas The danger of simple ideas

Marketers love to keep it simple, but is that always the right approach?

Put some rhythm in your copy Put some rhythm in your copy

A few ideas for improving the pace and cadence of your copywriting.

Copywriting lessons from Mad Men Copywriting lessons from Mad Men

A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.

How to deal with copywriting feedback How to deal with copywriting feedback

Some thoughts on how to deal with client feedback on your copywriting.