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	<title>ABC Copywriting blog &#187; Barclays</title>
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	<description>Advice and reflections from a freelance copywriter</description>
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		<title>Verbal disagreement at Barclays</title>
		<link>http://www.abccopywriting.com/blog/2010/03/09/verbal-disagreement-barclays/</link>
		<comments>http://www.abccopywriting.com/blog/2010/03/09/verbal-disagreement-barclays/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:38:31 +0000</pubDate>
		<dc:creator>Tom Albrighton</dc:creator>
				<category><![CDATA[Word choice]]></category>
		<category><![CDATA[Barclays]]></category>

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		<description><![CDATA[The bigger the text, the harder it is to spot the mistake - as this online banner from Barclays Bank proves.]]></description>
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<p>The bigger the text, the harder it is to spot the mistake &#8211; as this online banner from Barclays Bank proves.</p>
<p>As most six-year-olds know, verbs and nouns should agree. &#8216;Overdrafts&#8217; is plural so we&#8217;d expect to hear that they &#8216;heal&#8217; glitches, not that they &#8216;heals&#8217; them&#8230;</p>
<p>While we&#8217;re about it, how do you heal a glitch anyway? Why not &#8216;help your cashflow recover from a little knock&#8217; or similar?</p>
<p>Barclays digital marketers, you can reach me on 01603 454111. And remember: if the designer types it, you check it. </p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-637" title="Picture 1" src="http://www.abccopywriting.com/blog/wp-content/uploads/2010/03/Picture-11.png" alt="Picture 1" width="500" height="216" /></p>
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