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decision making

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This page lists all posts that have been tagged with ‘decision making’.

Marketing with 20:20 vision

27 September 2010

Marketing with 20:20 vision

Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.

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Human beings are very bad at making balanced, rational decisions. Here are some of the biases that copywriters can exploit to make a sale.

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