This page lists all posts that have been tagged with ‘Marketing’.
Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.
In ‘They Live’, aliens subjugate humans with subliminal messages of consumption and conformity. Just like marketers?
Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.
Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.
Metaphors can make your meaning clearer, but they can also obscure it. This guide explains how to use them for more effective copywriting.
The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.
Weasel words are used to plant an idea in readers’ minds that is bigger than the actual claim being made. Working from vague, indeterminate facts (or no facts at all), you can generate perceptions that may be completely at odds with reality, without making a definite, absolute or concrete claim that could be open to challenge.
