This page lists all posts that have been tagged with ‘Marketing’.
Case studies are a great way to showcase your skills, experience and approach to projects. This guide explains how to create concise, effective case studies.
Calls to action are an essential part of any marketing material or website. This guide explains how to identify your desired customer response, then craft a call to action to push readers towards action.
One-person enterprises must decide whether to position themselves as people or companies, and whether to say ‘I’ or ‘we’ about themselves.
It’s almost standard practice to stretch the truth as far as we can in our marketing. But is it a good idea?
Scaring the reader by invoking ‘negative benefits’ can work, but it’s a high-risk tactic.
Companies sometimes try too hard to find and exploit a USP. You can still market effectively without one, so relax if there’s no obvious candidate.
Copywriters can provide invaluable aid to entrepreneurs, helping them to clarify new products or propositions through the discipline required for copywriting.
