This page lists all posts that have been tagged with ‘slogans and taglines’.
A review of Sainsbury’s slogans, from ‘Quality perfect, prices lower’ through to ‘Live well for less’.
UK police forces stand accused of having ‘meaningless’ slogans. Is there a charge to answer?
Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.
Metaphors can make your meaning clearer, but they can also obscure it. This guide explains how to use them for more effective copywriting.
All good copywriting needs to communicate benefits if it is to reach customers effectively.
