Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?
Posts Tagged ‘slogans and taglines’
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.
Metaphors can make your meaning clearer, but they can also obscure it. This guide explains how to use them for more effective copywriting.
All good copywriting needs to communicate benefits if it is to reach customers effectively.
Often, the best copywriting ideas are the simplest. But it takes courage to use them
Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.
The pain of deleting your precious words can be intense. But it’s also essential.