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Posts Tagged ‘Social media’

Ten top tips to help you create a winning list of top social-media tips.

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Ten marketing partygoers you don’t want to meet – or to become.

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Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?

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Where next for SEO?

By Tom Albrighton SEO, Social media 10 Comments »
15th February 2010

Current search marketing practices, such as article marketing, are clearly unsustainable. But how will search evolve in the future?

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Has it become too easy to post negative reviews of companies online?

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Persuasive copywriting 4: Authority

By Tom Albrighton Persuasion 5 Comments »
18th January 2010

The principle of authority states that people defer to experts, and are more likely to accept a suggestion if it is backed up by authority.

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Social media such as Twitter perhaps make it too easy for us to express our darker feelings.

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Twitter, transience and truthfulness

By Tom Albrighton Social media No Comments »
22nd September 2009

Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?

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Online tone of voice for business

By Tom Albrighton Tone of voice 9 Comments »
21st September 2009

Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.

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Tweeting with the enemy

By Tom Albrighton Social media 6 Comments »
17th August 2009

Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors

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