This page lists all posts that have been tagged with ‘Tone of voice’.
Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.
Funky copywriting takes an informal, offbeat and informal tone in order to generate rapport with readers. But it needs to be done with care, and at the right time.
Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.
Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.
As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.
Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
