Case studies

ESSEC article summarising

 

What we did

What they said

Where to go next

Client

ESSEC Business School, Paris

Media

Online articles

Our role

Summarising

Condensing

Change of tone

Key challenges

Expressing complex ideas in everyday language

ESSEC, the leading French business school, wanted to publicise its academics’ research to a general audience.

We rewrote research papers to make them accessible to the general reader, translating complex statistical and financial concepts into everyday language.

'ESSEC Business School has been consistently impressed with the professional level of work received from ABC Copywriting in addition to the efficient manner in which it has been delivered.

'From an academic perspective, Tom Albrighton is spot-on.'

Kate Doherty
International Projects Coordinator

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