Client
Flagship Housing Group/Spring
Media
Website
Our role
Interviewing end client
Copywriting
Key challenges
Producing text from multiple interviews and sources
Working to a tight deadline
Flagship is the largest provider of affordable homes in the Eastern region.
Its new ten-year plan was presented in a brochure designed by Spring.
Within a tight timescale, we interviewed senior executives and developed the content. It was approved with minimal revisions, allowing Spring to achieve their deadline.
'Without any fuss Tom accepted a last-minute brief at a sensible budget, interviewed our clients' directors, got his head round their meaning and our requirements, and managed to write a clear, intelligent account of their strategic ten-year plan that's actually got some 'flow' to it.
'We have a happy client, and what could have been a huge problem due to lack of time and variety of viewpoints was solved.
'All in all we are delighted to have found Tom and will definitely be using him again.'
Erika Clegg
MD, Spring Design & Advertising
