Client
Fujifilm UK (through agency: Cluster Digital)
Media
Flash microsite
Our role
Copywriting
Key challenge
Communicating technical features as lifestyle benefits
The Fuji FinePix Z30, 'the essential party camera', is aimed particularly at teenagers and young women.
We were engaged by Cluster Digital, who were producing a promotional microsite, to write highly condensed copy that conveyed the camera's technical strengths in a way everyone could understand.
'ABC were able to assist us at very short notice, quickly transforming some rather technical specs into lively, informal copy appropriate to our target audience.
'They took on board all our requirements and delivered, on time, precisely what was asked for.
'I'd definitely recommend working with them.'
Sarah Herbert
Cluster Digital
