Client
HSBC (through agency: BHP Information Solutions)
Media
Magazine articles
Our role
Interviewing
Copywriting
Key challenge
Making financial topics accessible to managers of SMEs
HSBC’s Connections magazine is sent to its many SME customers.
We interviewed HSBC’s internal experts to produce ‘Ask the Expert’ articles on key financial topics for SMEs, including business travel, customer experience, foreign exchange, innovation, insurance, selling online and CSR.
The pieces had to explain complex financial subjects in an immediate, engaging way that would appeal to busy owners or managers of SMEs.
Read more
Related pages
On the blog
- blog post
