Client
Shaping Norfolk’s Future/Brand Experience
Media
Website
Our role
Copywriting, brainstorming
Key challenges
Liaising with a range of stakeholders
Persuading readers of Norfolk's strengths as a business location
Shaping Norfolk’s Future's MessageBank provides images and taglines that promote Norfolk as a great place to do business.
We were engaged, through agency Brand Experience, to attend creative committee meetings and develop the slogan 'Norfolk is the business' plus the set of key messages, each highlighting a different aspect of Norfolk’s appeal.
'The MessageBank project was challenging, involving steering a committee through discussions and suggestions, producing many drafts before general agreement was reached.
'Tom is able to rise to such occasions because in addition to being an accomplished copywriter he is intelligent, professional and measured - a very useful person to have on your side.'
Judith Cousins
Client Services Director, Brand Experience
