The only copywriting ebook you’ll ever need
- Do you write for a living, or as part of your work?
- Do you use words to sell, inform or persuade?
- Would you like to make your copywriting punchier, livelier and more effective?
If you’re saying ‘yes’ to any of these questions, Copywriting Masterclass is the copywriting ebook for you. It contains all the advice and guidance you need to take your writing to the next level.
Beginning from the basics, this copywriting ebook covers every aspect of the copywriter’s craft, from identifying benefits to buyer psychology and from headlines to calls to action.
This is not another baby-simple copywriting ebook that rehashes the same old ideas you’ve seen hundreds of times before. It’s a carefully crafted original work that presents the tried and tested techniques used by professional copywriters to help real clients achieve real sales.
What you’ll get in this copywriting ebook
- 75 pages, 28 sections, 25,000 words
- Packed with real-world examples and analysis
- Detailed and authoritative
- Lively, informal style
- Easy to read without dumbing down
What this copywriting ebook will teach you
The Copywriting Masterclass ebook includes sections on:
- How to focus on the customer to attract relevant attention
- How to structure copy so it flows and tells a story
- How to write persuasively and encourage readers to act
- How to add psychological pulling power to ads and marketing
- How to kick-start your copy with a fantastic headline...
- ...and finish on a high note with a compelling call to action.
Plus indispensable guidance on:
- How to use the power of NLP to enhance your copywriting
- When to scare the reader with ‘negative benefits’
- Why you don’t need a USP to write hard-selling copy
- Why simplicity, honesty and the right attitude are so important in copywriting
- When and how to use ‘weasel words’ to bend the truth
- Why customers are so bad at making decisions – and how that helps you
- How to beat writer’s block
As soon as you read this copywriting ebook, you’ll be on the way to tighter, more focused coywriting that gets real results. You should purchase your copy now.
Get your copy now
- Copywriting Masterclass is available for just £10, including VAT (at 20%).
- If you're in Europe, that's around €11.70, again including VAT.
- US readers pay as little as US$13.50, with no VAT.
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Thanks for reading. Enjoy the ebook.
Expert review
'This is a succinct yet powerful guide to some of the advanced techniques you’ll need to make it as a copywriter.
'Tom focuses in particular on the psychological aspects of copywriting: a wise move in my opinion, since emotions make sales happen.
'He’s also taken real-world examples and analysed the techniques behind their creation, a valuable insight into the copywriter’s craft.'
Andy Maslen, leading UK copywriter and author of Write to Sell, 100 Great Copywriting Ideas and The Copywriting Sourcebook. Visit www.andymaslen.com
Try it now - free!
To download and read the first ten pages from Copywriting Masterclass, click here (360k PDF download).
About the author
Tom Albrighton is a professional copywriter and founder/director of ABC Copywriting.
In 15 years as a writer, Tom has created content for diverse clients including Business Link, Dorling Kindersley, the Office of Government Commerce, London Business School and Norwich Cathedral. His specialisations include B2B copywriting, company profiles, online copywriting, SEO copywriting and interviewing.
Who should read this copywriting ebook?
Copywriting Masterclass is an ebook for anyone who uses words in their work:
- professional copywriters, both in-house and freelance
- managers and executives who need to ‘sell’ ideas to colleagues
- salespeople
- anyone who writes bids, proposals or pitches
- PR executives
- designers, web developers and SEO professionals who want to develop copywriting skills
Copywriting Masterclass will give you countless ideas and suggestions that will help you become a better copywriter – and you’ll enjoy reading it too. Buy it today.
