Copywriting services

Copywriting services can cover a wide range of services, from planning and structuring content through researching and writing and also including proofreading and preparing for publication. A copywriter may offer any or all of these services, but it's important to be clear which copywriting services you are interested in when you first approach the copywriter. Although many professionals trade under the 'copywriter' label, their actual skills and services may be quite diverse.

A classic advertising copywriter, for example, will have skills largely focused on the creation of ad concepts and slogans, and their copywriting services will naturally reflect this. A copywriter more experienced in newspaper or book publishing, on the other hand, will be able to offer services more suited to long-copy assignments, more extensive writing commissions and the structuring and planning of content. Such a copywriter may also be able to offer added-value services such as researching, choosing and sourcing illustrations, and others.

This section provides more useful information on copywriting services: what they are, where to find them and how to choose the ones you want.

• Just what services can you expect from a copywriter? Find out in More on copywriting services
• How should you choose the copywriting services you need? Find out more in Choosing copywriting services
• So you've decided which copywriting services you require. How do you go about finding someone to meet your copywriting needs? Find out more in Where to find copywriting services
• You may also be interested in this overview of our copywriting services