Completing the copywriting project

When the client receives their writing from the freelance copywriter, they will review it to confirm that it meets their expectations and is fit for purpose. They may then provide feedback to the copywriter in the form of comments directly into the Word document, or perhaps via email or phone.

Most freelance copywriters will allow the client to provide feedback on their writing in the form that the client prefers, although in some situations they may wish to achieve some kind of paper trail or record of the changes that have been requested, particularly if the material is commercially or legally sensitive in some way.

The finished copy will usually be passed to another professional in order to be presented in the target medium – a graphic designer, for example, or a web developer. Some freelance copywriters with appropriate experience will agree to liaise with these professionals in order to ensure that the client’s copy is presented in the best possible light. For website copywriting, it’s often essential to review the text once it’s in place, to make sure that navigation and other web-specific features are working in harmony with the copy. A professional copywriter will provide useful recommendations to ensure that the writing is working as hard as it possibly can.