Once upon a time, the copywriter might have submitted their work to the client via fax or even mail. Nowadays, of course, they will usually send a first draft in the form of a Word document attached to an email.
For many freelance copywriters, meeting the client is a rare occurrence, and in fact it is becoming more and more common for freelance copywriters to work with clients that they have never met or even spoken to by phone. While this can make the freelance copywriter feel rather isolated, it does bring the benefit of allowing them to work with clients who are located anywhere in the world. For example, there is no reason why a copyriter in Norwich should not provide copywriting services in London. It can also made communication between client and freelance copywriter quicker and more efficient.
If appropriate, the freelance copywriter may send comments along with their writing, either in the text itself or in an accompanying email. This helps the client to understand the context of the decisions that the freelance copywriter has made, as well as allowing the freelance copywriter to raise queries or request more information that will help them to write the next draft.
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