With all the groundwork in place, the copywriter is ready to begin writing. Some freelance copywriters find it easiest to write in the format and tone of the target medium, while others may prefer to brainstorm ideas, perhaps not even using any writing medium at all. Some copywriters find that their best ideas occur to them when they are in a situation far away from orthodox work environments. Most experienced freelance copywriters keep pen and paper to hand around the house, so that if a catchy slogan or compelling concept occurs to them, they can jot it down and ensure it gets used.
It’s a safe assumption that most freelance copywriters are now using Microsoft Word or a similar word-processing program for their writing. The sheer ease of use in being able to write, rewrite and restructure your work makes this a no-brainer for the vast majority of freelance copywriters. However, many do prefer to use pen and paper for some assignments, particularly highly creative or short-copy work such as writing company taglines or advertising slogans. Computers offer a huge range of distractions for the freelance copywriter, such as checking their email or updating an online profile, and it can be worth getting away from these in order to focus on the core task of creative writing.
Most freelance copywriters will go through several iterations of their writing before sending anything to their client, typically removing a great deal of writing that isn’t needed before they submit their first draft. In fact, it could be argued that the most important skill of the copywriter isn’t creating text, but taking away the writing that isn’t required.
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