Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
Illustrated throughout and packed with real-life examples, it’s the perfect introduction to copywriting today.
YOU'LL LEARN HOW TO...
- Focus on what your reader really wants
- Write a killer headline and choose the right structure
- Harness the power of persuasion and psychology
- Understand the product and the benefits it offers
- Use 20 proven creative strategies
- Create a unique tone of voice for a brand
Packed with dozens of real-world examples
Covers all types of marketing, online and offline
WHAT PEOPLE SAY
Excellent introduction to copywriting. Highly recommended. ⭐️⭐️⭐️⭐️⭐️
Buy this book - you won't regret it. ⭐️⭐️⭐️⭐️⭐️
Ben from Hockley
⭐️⭐️⭐️⭐️⭐️ I love this book.