Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
Illustrated throughout and packed with real-life examples, it’s the perfect introduction to copywriting today.
Buy now direct from Troubador. Use discount code simple to get £2 off during May!
YOU'LL LEARN HOW TO...
- Focus on what your reader really wants
- Write a killer headline and choose the right structure
- Harness the power of persuasion and psychology
- Understand the product and the benefits it offers
- Use 20 proven creative strategies
- Create a unique tone of voice for a brand
Packed with dozens of real-world examples
Covers all types of marketing, online and offline
WHAT PEOPLE SAY
Tom is one of the best copywriters around. If you’re interested in learning the craft I’d thoroughly recommend this book.
Big Star Copywriting
Tom’s put a lifetime of learning into this book… An incredibly thorough briefing on copywriting
Creative legend, agency founder, author and teacher
The best all-round introduction to copywriting… Packed with clear examples and easy-to-follow advice
Director of ProCopywriters, copywriter and author