Invapay automates the process of ordering and paying for goods and services.
ABC was engaged, through digital agency Kwiboo, to develop online content to explain the benefits of Invapay without getting bogged down in technical detail.
The final copy promoted the solution to three key customer groups.
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Client
Invapay/Kwiboo
Media
Website
Our role
Copywriting, interviewing
Key challenges
Explaining a technical solution to the general reader
Making business benefits compelling
Catering to different audience groups
'Tom did an excellent job... by unravelling a very complex topic and producing copy that was easy for customers to understand, conveying the business benefits of the service.
'At the initial engagement meeting, Tom had clearly researched the topic in question and demonstrated a great deal of first-hand knowledge of the subject matter.'