SEO Copywriting guide

Introduction

Search engine optimisation, or SEO, is a strange world where robots do battle with black-hatted techies, ‘spamglish’ isn’t nearly as tasty as it sounds and more traffic doesn’t harm the environment.

But underneath all the perplexing jargon, creating a website that works for both humans and search engines isn’t so different from any other copywriting job.

You just need to know your audience, order your thoughts and choose your words carefully.

Now read Part 1: Define your audience

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