Tag: Barack Obama

Remain’s seven big marketing mistakes Remain’s seven big marketing mistakes

Seven mistakes that stopped Remain’s message about the EU getting through.

Why Ed Miliband needs a new story Why Ed Miliband needs a new story

Language is the window on the soul, and Labour’s is shut tight.

What really makes a good story? What really makes a good story?

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?

Marketing, copywriting and the instinct for balance

Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.