Sainsbury’s slogans through the years
A review of Sainsbury’s slogans, from ‘Quality perfect, prices lower’ through to ‘Live well for less’.
How to write a company tagline
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.