Fifteen years’ experience of writing and editing

Chosen by 16 UK marketing agencies (client list)

Vital knowledge of buyer psychology (benefits, persuasion, decision theory, calls to action, positioning, attention, NLP etc)

An appreciation of your corporate culture and value proposition (customer focus, attitude, simplicity, honesty, negativity etc)

Solid linguistic expertise (grammar, metaphors, weasel words, informality and even clichés)

Strong understanding of online and digital marketing (SEO, social media, user journey, online tone of voice, case studies)

Proven SEO skills (we rank on page one for ‘copywriter’ at Google, Yahoo and Bing)

Hands-on knowledge of web design and development (this site was developed in-house)

Excellent understanding of business, strategy and management (we work with London Business School, Europe’s top business school)

Down-to-earth attitude and a sense of humour...