September 2018

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Beanz meanz memoriez Beanz meanz memoriez

How an image intended to discourage led me down memory lane.

What is tone of voice? What is tone of voice?

How written tone of voice lets brands communicate consistency, character and value.

Divide and rule Divide and rule

Using divisive authority figures to encourage the reader to disobey.

The problem with brand purpose The problem with brand purpose

The phrase ‘we believe’ shows how ‘brand purpose’ gets in the way of a sale.

Summertime sadness Summertime sadness

Summer can be a difficult time for the freelance parent.