Blog

Listen to the silent Listen to the silent

Why do we see introversion as a weakness, not a strength?

My fitness friend My fitness friend

How great UX copywriting becomes part of the product, rather than just describing it.

Five metaphors for Brexit Five metaphors for Brexit

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?

Special offer on ‘Copywriting Made Simple’ ebook Special offer on ‘Copywriting Made Simple’ ebook

Get ‘Copywriting Made Simple’ for just £1.99 – but act fast.

Beanz meanz memoriez Beanz meanz memoriez

How an image intended to discourage led me down memory lane.

What is tone of voice? What is tone of voice?

How written tone of voice lets brands communicate consistency, character and value.

Divide and rule Divide and rule

Using divisive authority figures to encourage the reader to disobey.

The problem with brand purpose The problem with brand purpose

The phrase ‘we believe’ shows how ‘brand purpose’ gets in the way of a sale.

Summertime sadness Summertime sadness

Summer can be a difficult time for the freelance parent.