Blog

’Tis the season to be punny ’Tis the season to be punny

Christmas copy puns can be cringeworthy, but if they’re actually linked to the product, they can still work.

Why stories are special Why stories are special

Why stories are much more than just another marketing technique.

Make it real Make it real

Choose your words carefully, because your reader will picture whatever you describe.

On becoming an expert On becoming an expert

You may not recognise yourself as an expert, but your younger self would.

Terrible tone of a truculent Tory Terrible tone of a truculent Tory

The way Jacob Rees-Mogg uses language is just as important than what he actually says.

Imperfection sells Imperfection sells

The pratfall effect makes imperfect brands more appealing. So why don’t marketers use it themselves?

Why I don’t do free copywriting samples Why I don’t do free copywriting samples

A sample will be unrepresentative, and get our relationship off to a bad start.

How to write engagingly How to write engagingly

Engaging writing is conversational, concrete and rooted in the reader’s worldview.

Millennials must die Millennials must die

Why do we see millennials as another species? Maybe it’s a compliment…