Two recent ads that both try ‘negging’ the reader, with mixed results.
To reach your reader, you need to get inside their head and feel what they feel.
Christmas copy puns can be cringeworthy, but if they’re actually linked to the product, they can still work.
The way Jacob Rees-Mogg uses language is just as important than what he actually says.
The pratfall effect makes imperfect brands more appealing. So why don’t marketers use it themselves?
A sample will be unrepresentative, and get our relationship off to a bad start.