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Chip Shop Awards entries

Chip Shop awards branding image

Project snapshot

Client
None

Media
Spoof ads

Key aim
Mess about with brands I’ll never work for

Project details

In the Chip Shop Awards, creatives are free to do whatever they want, for whatever brands they want.

I submitted these entries a few years ago. (None of them won ☹️.)

These ads are spoofs for entertainment only. They were not part of any real marketing campaign and were not commissioned or endorsed by the brands involved.  

Spoof ad for Spotify

Spotify:
Your life in songs

Pretty sure I would have won if I’d known more songs released in the last 20 years.

Spoof ad for Notcutts

Notcutts:
Grow a pear

If your customers are dads, why not bring out the dad jokes?

Spoof ad for Samaritans

Samaritans:
Can’t keep calm or carry on?

From a time when British wartime posters were having a bit of a moment.

And, I would argue, a lot more relevant than rubbish like ‘Keep Calm and Drink Tea’.

Spoof ad for WeightWatchers

WeightWatchers:
Change the game

Showing my age again. But I still like the idea of Pac-Man escaping from his maze of endless eating.

Spoof ad for Match.com

Match.com
Feeling green?

Another fruit-based dad joke.

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