Client
Heat Holders
Media
Radio Ad
Key aim
Encourage consumers to try Heat Holders thermal socks
Heat Holders wanted a lively and humorous radio ad to grab listeners’ attention and make them consider buying thermal socks.
I proposed six scripts, and ‘If your feet could speak’ was chosen for production and broadcast.
We very much enjoyed working with Tom.
He listened attentively to our brief to understand the task and handed in some very good quality work within a short timeframe.
He then allowed us to discuss via telephone and email to tweak for accuracy and improvement.
We would certainly use Tom again and recommend him.
Voiceover (female, youthful, curious): If your feet could speak, what would they say?
Left foot (female, middle-aged, tetchy): Cotton socks? In winter??
Right foot (similar but distinct): You’re having a laugh ain’t ya?
Left foot: They’re not gonna keep us warm!
Voiceover: Don’t let your feet suffer in the cold this winter. Do them a favour and get them some Heat Holders. Their advanced thermal technology holds more warm air close to your skin to keep you warmer for longer. Order yours online at heatholders.co.uk.
Vocal jingle: Making life warmer!
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