HelloFresh campaign copy

Project details

In the early years of its UK operation, HelloFresh needed to scale up its user base as quickly as possible.

They asked me to develop a set of campaign texts, each based on a different creative strategy, that could be used across different media.

Sample copy

Death to spud night!

Macaroni Monday. Taco Tuesday. Fishcake Friday. Is your cooking getting stuck in a rut?

At HelloFresh, we believe variety is the spice of life.

We search out the easiest, healthiest, most delicious recipe ideas, and deliver everything you need to make them, fresh to your door.

You get mouthwatering dishes that are quick and easy to make, without the hassle of planning and shopping. All for as little as £4 a meal.

So you’ll never get that sinking spud-night feeling again.

Unpack healthy.

If you’re supposed to be eating clean, why does your fridge look so dirty?

The busier you are, the easier it is to reach for tins, packets and frozen food. That’s good for your schedule, but not for your waistline – or your health.

At HelloFresh, we search out the healthiest, easiest, most delicious recipe ideas, and deliver everything you need to make them, fresh to your door.

You get wholesome dishes that are quick and easy to make, without the hassle of planning and shopping. All for as little as £4 a meal.

There’s no simpler way to start eating right.

Thinking is overrated.

Low GI. 5:2 diets. Spiralizers. How did food get so complicated?

At HelloFresh, we think cooking should be simple, easy and fun.

We search out the most delicious recipe ideas and deliver everything you need to make them, fresh to your door.

You get mouthwatering dishes that couldn’t be easier to make, without the hassle of planning and shopping. All for as little as £4 a meal.

So if you’re ready for something simpler, try us.

I don’t want your freedom.

Having a choice is great. But when you’re short of time, deciding what to cook is just another job. Wouldn’t it be nice to leave it all to someone else?

At HelloFresh, we do the choosing so you don’t have to.

We search out the easiest, healthiest, most delicious recipe ideas, and deliver everything you need to make them, fresh to your door.

You get wholesome dishes that are quick and easy to make, without the hassle of planning and shopping. All for as little as £4 a meal.

So choose wisely – and give us a try.

Master cheffing.

Ever felt you could be up there wowing John and Gregg, if only you had the time?

At HelloFresh, we do all the hard work for you, so all you have to do is whip up the dish and bask in the glory.

We search out the easiest, healthiest, most delicious recipe ideas, and deliver everything you need to make them, fresh to your door.

You get to rustle up mouthwatering dishes that’ll amaze your family and friends, without the hassle of planning and shopping. All for as little as £4 a meal.

The only thing we can’t promise is that you’ll get on the telly. But hey, it’s a start.