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Heat Holders radio ads
Project snapshot
Client
Heat Holders UK
Media
Script for radio advert
Key aim
Sell thermal socks
Project details
Heat Holders wanted a lively and humorous radio ad to grab listeners’ attention and make them consider buying thermal socks.
I proposed six scripts, each on a different theme, and ‘If your feet could speak’ was chosen for production and broadcast.
If your feet could speak…
Voiceover (female, youthful, curious):
If your feet could speak, what would they say?
Left foot (female, middle-aged, tetchy):
Cotton socks? In winter??
Right foot (similar but distinct):
You’re having a laugh ain’t ya?
Left foot:
They’re not gonna keep us warm!
Voiceover:
Don’t let your feet suffer in the cold this winter.
Do them a favour and get them some Heat Holders.
Their advanced thermal technology holds more warm air close to your skin to keep you warmer for longer.
Order yours online at heatholders.co.uk.
Vocal jingle:
Making life warmer!
Sock couple
F/X:
Windy and wintry outside ambience.
Front door opens, footsteps, front door closes.
Switch to interior ambience.
Husband (30–40):
Brrrr! It’s freezing out there!
I can hardly feel my toes.
Wife (30–40):
You mean you’re not wearing Heat Holders?
Husband:
Heat Holders? What are they?
Wife:
Only the ultimate thermal socks!
They use advanced thermal technology to hold warm air close to your skin and keep you warm all day.
Husband:
Sounds great! Why haven’t I got some already?
Wife:
You’re getting some for Christmas.
Guess it won’t be much of a surprise now…
Voiceover:
Order your Heat Holders online at heatholders.co.uk.
Vocal jingle:
Making life warmer!
Socks for Christmas
Auntie / Granny (Homely, mature, rural/west country/north):
Stuck for present ideas this Christmas?
Why not get them socks?
But not just any old socks. Heat Holders socks!
They’ve got this advanced thermal technology that holds the warm air next to your skin.
So you stay lovely and warm all day, inside or out.
In fact, they do say they’re the warmest socks you can wear.
But you don’t have to stop there. You can get hats, scarves and gloves too – even blankets and clothes!
And the best part is, when you give Heat Holders, you’re giving them the gift of warmth.
You can order them online at heat holders.co.uk.
Vocal jingle:
Making life warmer!
Don’t let the cold spoil your winter
F/X:
Interior/home ambience.
Door closes, kettle boiling, teaspoon in cup, TV/music in background.
Woman (homely, 50–60, northern accent):
[Sips tea]
Ahhh, that’s lovely.
Cup of tea.
Comfy sofa.
Feet like blocks of ice??
Voiceover:
Don’t let the cold spoil your winter.
At Heat Holders, we believe that whatever you’re doing, inside or out, you should feel comfy and content – not distracted by feeling cold.
That’s why we developed Heat Holders socks.
They use advanced thermal technology to hold warm air close to your skin and keep you warm all day, inside or out.
In fact, we believe they’re the warmest socks you can wear.
Order yours online at heatholders.co.uk.
Vocal jingle:
Making life warmer!
Turning up the heat
F/X:
Inside house ambience. TV/radio on in background, etc
Female teenager, 15–17:
Ooh, my feet are freezing!
I’ll just turn the thermostat up a bit…
Dad, 35–45:
Noooooooo!
What do you think you’re doing?
Teenager:
[hesitant] I’m… putting the heating on?
Dad:
Not in this economy you’re not.
Have you seen our gas bill lately?
Here, put these on instead.
F/X:
Sound of socks being dropped / handed over / thrown and caught
Teenager:
Heat Holders?
Dad:
That’s right, Heat Holders.
They’ve got advanced thermal technology to hold warm air close to your skin. They’re the warmest socks you can get!
If we all wear our Heat Holders, we can stay warm WITHOUT turning up the heat.
Voiceover:
Heat Holders – the ultimate thermal sock.
Order yours online at heatholders.co.uk.
Vocal jingle:
Making life warmer!
Caveman
F/X:
Prehistoric ambience. Wind, mammoth screeches, dinosaur roars etc
Colin the Caveman (grunty voice like Robin from ‘Ghosts’):
Hmph!
Cave cold.
Fire dwindling.
Feet freezing!
Need skins for foot!
Voiceover:
Poor old Colin Caveman.
Heat Holders socks won’t be invented for another ten thousand years.
But you can get hold of them right now.
Their advanced thermal technology holds warm air close to your skin to keep you warm all day, inside or out.
In fact, we believe they’re the warmest socks you can wear.
Order yours online at heatholders.co.uk.
Vocal jingle:
Making life warmer!
