Sleepology brand story
Project snapshot
Client
Springs US (Springs Global)
Media
Brand story
Key aim
Give colour and character to a new brand of pillows
Project details
Homewares brand Springs wanted a brand story for their Sleepology range of pillows that would convey a lively brand personality while also communicating the importance of a good night’s sleep.
Sample text
In a faraway land, under a crescent moon, stands a dreamy tower that touches the clouds. Long into the night, the lights burn bright in its windows. Here, in their chateau of shuteye, our secretive Sleepologists are hard at work.
These connoisseurs of unconsciousness have dedicated their lives to the scholarship of snoozing. Taking fabrics as their tools, and the humble bedroom as their laboratory, they have but one quest: to make your sleep the best it can possibly be. And they won’t rest until you do.
The most important part of the day is the night. That’s the very first lesson in Sleepology 101. A really good sleep fortifies you physically and massages you mentally. And it makes you feel top-notch too.
It’s high time we woke up and gave sleep the respect it deserves. After all, there’s more to health than hitting the gym. What about hitting the hay?
The bedhead eggheads have clocked our sleep game, and frankly they’re not impressed. Bedrooms too hot, too cold, too light, or too dark. Bedtimes all over the place. Cheap, lumpy pillows that give less support than a hypercritical mom. It’s fair to say that most of us have a lot to learn about sleeping right.
Fortunately, the Sleepologists are here to save us. By studying the most advanced sleep science, they’ve dreamed up a range of breathtaking bed-gear for the smarter sleeper. And now you’ve found it, the rest will be easy.
