Twitter, transience and truthfulness
Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?
Online tone of voice for business
Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.
Tweeting with the enemy
Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors
The future of social media
A few thoughts on how the Twitter and Facebook of today might morph into the friendlier, more integrated real-time social media of tomorrow.
Stupid questions make for clever marketing
Sometimes, those involved in marketing campaigns (both buyers and providers) get lost in a sort of creative love-in, congratulating themselves on a great job and forgetting the core aim.