Terrible tone of a truculent Tory
The way Jacob Rees-Mogg uses language is just as important than what he actually says.
Posts about defining and promoting brands with words.
The way Jacob Rees-Mogg uses language is just as important than what he actually says.
The pratfall effect makes imperfect brands more appealing. So why don’t marketers use it themselves?
Why do we see millennials as another species? Maybe it’s a compliment…
How written tone of voice lets brands communicate consistency, character and value.
The phrase ‘we believe’ shows how ‘brand purpose’ gets in the way of a sale.
A supermarket tagline that’s out of step with the promise of the brand name.
A copywriting tour round the holiday park at Butlin’s Skegness.
Enough about millennials already. Here’s some advice on reaching those of my generation.
If the Labour party splits, how could the moderate element rebrand itself?
Seven mistakes that stopped Remain’s message about the EU getting through.
Marketers love to keep it simple, but is that always the right approach?
A look at the 2015 John Lewis Christmas ad and how the creative strategy behind the ads has developed over the years.