Is metacopy better copy?
Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.
Play on words, play with fire
Gordon Ramsay and Pixie Lott are appearing in a major outdoor advertising campaign to promote milk. But the copy used highlights the dangers of using obscure word-play when you’re trying to reach readers.
Verbal disagreement at Barclays
The bigger the text, the harder it is to spot the mistake – as this online banner from Barclays Bank proves.
Attitude is everything in copywriting
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
In praise of simple copywriting
Often, the best copywriting ideas are the simplest. But it takes courage to use them
Copywriting for relevant attention
Although it’s tempting to case the net wide when seeking attention, what you really need is relevant attention – attention from potentially interested readers.