Copywriting

Copywriting tips and techniques.

’Tis the season to be punny ’Tis the season to be punny

Christmas copy puns can be cringeworthy, but if they’re actually linked to the product, they can still work.

Why stories are special Why stories are special

Why stories are much more than just another marketing technique.

Make it real Make it real

Choose your words carefully, because your reader will picture whatever you describe.

Imperfection sells Imperfection sells

The pratfall effect makes imperfect brands more appealing. So why don’t marketers use it themselves?

How to write engagingly How to write engagingly

Engaging writing is conversational, concrete and rooted in the reader’s worldview.

My fitness friend My fitness friend

How great UX copywriting becomes part of the product, rather than just describing it.

Five metaphors for Brexit Five metaphors for Brexit

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?

Special offer on ‘Copywriting Made Simple’ ebook Special offer on ‘Copywriting Made Simple’ ebook

Get ‘Copywriting Made Simple’ for just £1.99 – but act fast.

Beanz meanz memoriez Beanz meanz memoriez

How an image intended to discourage led me down memory lane.